The Power of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things RightBook - 1999
"Is your company drowning in management fads while wondering why business isn't better? Does your corporate culture make it tough to speak the truth, move forward, and seize opportunities? Wouldn't you love to improve day-to-day operations and employee morale without consultants, programs, and other expensive chicanery?" "Jack Trout, who knows a thing or two about how to grow and market a business, is in your corner and restless to help. This star consultant and champion of common sense has written the book that shows managers how to cope with complexities by focusing on essentials."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: New York : McGraw-Hill, c1999.
Branch Call Number: 658 Tro
Characteristics: x, 205 p. : 24 cm.