The Art of the Sale
Learning From the Masters About the Business of LifeBook - 2012
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
Publisher: New York : Penguin Press, 2012.
Branch Call Number: 658.85 Bro
Characteristics: 291 p. ; 25 cm.