An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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Publisher:
New York : Penguin Press, 2012.
ISBN:
9781594203329
1594203326
1594203326
Branch Call Number:
658.85 Bro
Characteristics:
291 p. ; 25 cm.
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