Trust Me, I'm Lying

Trust Me, I'm Lying

Confessions of A Media Manipulator

Book - 2012
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"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you." -- from publisher's website.
Publisher: New York, N.Y. : Portfolio, c2012.
ISBN: 9781591845539
Branch Call Number: 659.2028
Characteristics: xi, 259 p. ; 24 cm.


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ravishri Apr 03, 2014

This is a must read book for anyone who does not really understand how online marketing works. The book focuses on what factors influence blogs to focus on certain topics and how increased chatter in the blog space about a certain topic finds its way to more mainstream media thereby shaping public perception.
While I am moderately familiar with the working of online marketing the biggest eye opener for me was to learn that bloggers (self proclaimed journalists) do not care about being correct in their reporting ... kind of a shocker but i understand why after reading the book.


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