The Challenger Sale

The Challenger Sale

Taking Control of the Customer Conversation

Book - 2011
Average Rating:
Rate this:
"Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance" --from the publisher.
Publisher: New York : Portfolio/Penguin, 2011.
ISBN: 9781591844358
Branch Call Number: 658.85 Dix
Characteristics: xvi, 221 p. : ill. ; 24 cm.
Additional Contributors: Adamson, Brent


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at STPL

To Top