Car Guys Vs Bean Counters
[the Battle for the Soul of American Business]Downloadable Audiobook - 2011
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
Publisher: [United States] : Tantor Media, Inc. : Made available through hoopla, 2011.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (9hr., 30 min.)) : digital.