Car Guys Vs Bean Counters

Car Guys Vs Bean Counters

[the Battle for the Soul of American Business]

Downloadable Audiobook - 2011
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
Publisher: [United States] : Tantor Media, Inc. : Made available through hoopla, 2011.
Edition: Unabridged.
ISBN: 9781452622934
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (9hr., 30 min.)) : digital.
Additional Contributors: Dietz, Norman
hoopla digital


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