Bust the Fads

Bust the Fads

Win at Business

Downloadable Audiobook - 2011
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How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom. Eileen is both practical from her experience and properly theoretical from her Harvard Business School and McKinsey training. In these tough times, clear headedness is at a premium. Eileen provides that perspective. What are the critics saying? Fortune says, "Cogent discussions of modern management mantras and manias." The Wall Street Journal says, "Ms. Shapiro demythologizes the whole range of management strategies that purport to solve every executive's quandary." The Toronto Globe & Mail says, "Honest, witty, and perceptive...Required reading for anyone who still takes mission statements and 'core values' seriously." Featured Tracks are as follows: 1. Surf's Up: Welcome to the Wonderful World of Fad Surfing; 2. Bust the Fads; 3. The Problem with Visions; 4. Mission Statement and the Search for Meaning; 5. A Vision and Mission Intermezzo; 6. Strategy Mumbo Jumbo; 7. Acid Test Standards; 8. Decoding the Corporate Culture; 9. Change Management and Culture Change; 10.Total Quality Mayhem; 11. Low-Cost Migraines; 12. Closing thoughts from Henry Ford and me.
Publisher: [United States] : Simply Magazine : Made available through hoopla, 2011.
Edition: Unabridged.
ISBN: 9781614960287
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (60 min.)) : digital.
Additional Contributors: Shapiro, Eileen
hoopla digital


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